Facebook’s Ad Images Checklist

With the occasional exception, the majority of the Facebook marketing sector believes in the power of images, and the social network provided a cheat sheet to help brands determine what to look for in images for their ads.

AdImagesCheatSheetWith the occasional exception, the majority of the Facebook marketing sector believes in the power of images, and the social network provided a cheat sheet to help brands determine what to look for in images for their ads.

Facebook introduced its tips as follows:

It’s said that a picture’s worth 1,000 words, but when it comes to digital ads, the right image can mean so much more: the difference between being noticed or ignored, between helping your business’ bottom line or not.

And it shared these best practices:

  • Show the interesting part of your business: Grab people’s attention with images of your people, products and environment.
  • Avoid distracting image elements, like bad lighting: You want people to pay attention to your image, not your image quality.
  • Match your image to your message: Your image and words should individually convey your message but also complement each other.
  • Use images that incite emotion: Emotion is a powerful tool for connecting with your audience.
  • Use images that reflect your brand: Include your brand’s color or products in your images.
  • Stay consistent: Ad images should look and feel the same across channels so customers recognize your messages.
  • Refresh your images: Ad campaigns fatigue over time, so review performance and update your images when you see ad performance dip.

Readers: Anything to add?