Ad Agency Wins Cannes Lions PR Prize

Clemenger BBDO Melbourne won the Grand Prix for PR award at this year’s Cannes Lions International Festival of Creativity, taking place through Saturday. This is the second time the Cannes Lions has awarded an ad agency with the PR award.

The winning campaign was the “Break Up” campaign for National Australia Bank, which sought to set itself apart from the three other large Australian banks in the wake of the global economic meltdown.

Dave Senay, president and CEO, Fleishman-Hillard and PR Jury president said the campaign was “sort of like a conceptual jujitsu.

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