Ad Age Adds Second San Francisco Staffer

First, you find a bureau chief. Then – if you’re lucky and work for a media outlet that still has money in the bank – you go beyond the freelance-stringer frontier and give that bureau chief some full-time local assistance.

Such is the case with Ad Age’s San Francisco operation. After installing Cotton Delo as Bay Area bureau chief, the media publication will add, post-Memorial Day weekend, Tim Peterson (pictured), a journalist plucked from competitor Adweek.

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