Ad Age has named Cotton Delo its San Francisco bureau chief. Delo has been with Ad Age since August of last year, working as a digital reporter. Prior to her time at Ad Age she was northeast regional editor of AOL’s City’s Best for one year.
“As head of Ad Age’s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture-capital firms,” writes Michael Learmonth, Ad Age’s digital editor. “She will, to put it in old-fashioned journalism terms, ‘follow the money,’ which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.”
Delo’s appointment is effective immediately.