Activision teams with Flurry for new mobile publishing initiative
Activision is teaming with mobile analytics company Flurry to establish a new mobile publishing division called Activision Mobile Publishing.
The two companies announced the deal this morning, revealing the new publishing platform will provide developers with Activision’s publishing expertise and support from Flurry’s analytics, advertising and user acquisition tools. Activision Mobile publishing will focus on publishing games created by independent developers on both iOS and Android. Developers working with the new publishing company will retain full ownership of their intellectual property.
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