Activision teams with Flurry for new mobile publishing initiative

Activision is teaming with mobile analytics company Flurry to establish a new mobile publishing division called Activision Mobile Publishing.

The two companies announced the deal this morning, revealing the new publishing platform will provide developers with Activision’s publishing expertise and support from Flurry’s analytics, advertising and user acquisition tools.  Activision Mobile publishing will focus on publishing games created by independent developers on both iOS and Android. Developers working with the new publishing company will retain full ownership of their intellectual property.

“A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution,” said Eric Hirshberg, CEO of Activision Publishing in a statement.

The move puts Activision, a leading publisher of PC and console games back on more even footing with longtime rival Electronic Arts, which moved into mobile publishing in October 2010 by acquiring the popular third-party publisher Chillingo for $20 million. The new partnership also pits Activision and Flurry against the Insight Venture Partners and Nexon backed 6waves, which has moved aggressively into the still-growing mobile publishing space. In March, the company announced that future mobile publishing partners would receive up to $100,000 in launch marketing.