No Satisfaction: Advertising, Privacy Concerns Sink Facebook In Study By ACSI, ForeSee
Facebook’s efforts to ensure that advertising on the social network is unobtrusive and that ads are interesting to users are coming up short, according to the results of the July 2013 American Customer Satisfaction Index E-Business Report, which was released Tuesday in partnership with customer experience analytics firm ForeSee, as 27 percent of respondents said advertising on Facebook interferes with their experience on the site, the highest among social networks.
Facebook’s efforts to ensure that advertising on the social network is unobtrusive and that ads are interesting to users are coming up short, according to the results of the July 2013 American Customer Satisfaction Index E-Business Report, which was released Tuesday in partnership with customer experience analytics firm ForeSee, as 27 percent of respondents said advertising on Facebook interferes with their experience on the site, the highest among social networks.
Facebook also scored low when it came to users’ confidence that their personal information was protected, as it earned scores of four out of 10 or lower at a rate double those of other social networks.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in