Report: Facebook To Announce Acquisition Of Atlas Solutions From Microsoft Thursday
Following up on its report earlier this month that Facebook was nearing the acquisition of the Atlas Solutions) ad-serving business from Microsoft, Ad Age reported that the two parties will announce the transaction Thursday.
Following up on its report earlier this month that Facebook was nearing the acquisition of the Atlas Solutions ad-serving business from Microsoft, Ad Age reported that the two parties will announce the transaction Thursday.
The magazine reported earlier this month that the social network saw Atlas as a means of allowing large advertisers and agencies to connect directly to Facebook and better measure the effectiveness of their campaigns, as well as with an eye toward a potential off-Facebook ad network.
According
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