AccuWeather.com Offers Advertisers an iPhone Snow Job
When the snow storms keep coming, you can either curse and complain about it, or take the opportunity to make some money off it. AccuWeather.com will attempt to do the latter by exploring advertising opportunities in its new iPhone app, Snow Days by AccuWeather.com.
The app’s Snow Days Forecast factors in a variety of winter-weather events including snow, ice, and extreme cold, as well as their potential impact on road and travel conditions, to calculate the likelihood of school closings using a five-day, five-point scale ranging from very likely to very unlikely.
AccuWeather.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in