According to Facebook, Facebook is Fantastic
See that little Facebook “like” button at the bottom of this post? That tool, at least according to Facebook, helps increase traffic to media sites by 300 percent. Facebook integration helps keep people glued to websites too: Visitors using the Facebook tools stay on websites for an average of eight minutes longer than those who don’t use those tools.
And that’s just the beginning. Search Engine Land reports that Facebook helps media sites in a big way, increasing readers wherever that little thumbs-up tool appears.
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