Academy Awards Boost Magazine Website Traffic
Thanks to Anne Hathaway being arguably the most boring person on the planet and James Franco being (shockingly!) not as smart as the media would like him to be, the Academy Awards were largely unwatchable this year.
However, according to the latest from min, all was not lost. Magazine websites, particularly Entertainment Weekly’s, saw huge traffic boosts from the ceremony:
Its +12.60% February-versus-January differential (unique visitors were fractionally down) peaked on February 28, when 12.6 million PVs were measured as the Oscar recap was posted.
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