About.com Sees Healthly Health-Related Traffic
Those who are looking to influence consumers one way or another in the health care reform debate might consider turning to About.com, which has posted a whopping 320 million health-related queries on various search engines drove Web users to visit the site in the past year, according to internal research.
Not surprisingly, the site’s users are health-information-hungry and receptive to health-related advertising, according to new research conducted by About. After survey over 1,800 of its users in June, About–which is owned by The New York Times Company–found that 47 percent claimed that they search for more information after being diagnosed with a particular condition.
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