About.com Making B2B Push
First on WebNewser: About.com is planning a major move into the business-to-business space, launching a number of industry-specific sites.
Right now the site is in the process of recruiting experienced writers with expertise in areas such as public transportation, the food and beverage industry, logging and ecommerce, among other topics. The goal is for the writers of these sites to be experts in their industries.
Once the sites are staffed up, About.com will promote the new B2B sites via a marketing campaign, likely towards the end of 2010.
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