Abercrombie to Carry Larger Sizes After 'Cool Kid' Controversy
Remember when Abercrombie & Fitch‘s CEO affirmed what most of us already knew — that his brand’s clothes were only meant for thin, attractive, cool kids? Yeah, apparently everyone else remembers too, and the company’s plummeting business is proof.
A&F shares fell 10.4 percent to $34.35 this week after the company reported a seventh quarterly fall in same-store sales in a row and warned of a less-than optimistic prediction for the holiday season.
Now, in an attempt to make nice and win back some of its disillusioned customers, Abercrombie says it plans to expand sizes, colors and fits for all its styles next year.
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