With Ebola continuing to be a top health concern, ABC News turned to Facebook to host a town-hall event on the topic, and manager of strategic partnerships for broadcast news Beth Loyd said in a post on the Facebook Media blog that highlight videos posted to the social network by ABC News have reached more than 10 million users and been viewed more than 1.5 million times.
The town-hall event was anchored by George Stephanopoulos, and featured guests included ABC News chief medical editor Richard Besser.
Loyd wrote of ABC News’ efforts:
ABC News promoted the town hall on-air during Good Morning America, posted a call-out for questions on its page and then streamed the event live on ABCNews.com, gma.yahoo.com and Facebook using Livestream.
The network’s newsroom was able to react quickly to the public’s demand for more information about Ebola and produced this event in just a few days because all of the tools they needed are available on Facebook.