ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration. ABCNews.com executive producer Ed O’Keefe announced the extension during a Social Media Week panel on Feb. 15.
Bluefin Labs is a social media analytics company backed by Time Warner Ventures and several other top VC firms. The company has quickly established itself as a key source of data in the burgeoning social TV arena.
Starting in December and continuing throughout the recent Republican primary debates, Bluefin Labs has been analyzing social media reactions and valuing candidates’ performances for ABC News.
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