Abby Wombach’s ‘Forget Me’ Is a #PRWin We Should All Remember

Who knew a commercial could be a mic drop?!

Abby Wombach has taken the world by storm.

She officially leaves U.S. Women’s National Team in Soccer with the world record for international goals, 184. By a woman or man. Wombach, 35, really was that good. This week, USWNT played China, and lost 1-0. The score seemed to get lost with the hoopla of Wombach’s retirement (and respective standing ovation).

Her illustrious resume includes two Olympic gold medals and a World Cup. She was the U.S. Soccer Federation’s Athlete of the Year on six occasions, and in 2012, she was named the FIFA Player of the Year.

And for that, she would like everyone to forget her. Yes, really.

To put the exclamation point on the request was Gatorade with a rather emotional commercial (by the same ad firm that did Derek Jeter’s ‘R3spect’ farewell spot — TBWA\Chiat\Day)


Someone of her caliber? With her prestige? Just forget her?!

Laugh at her and Gatorade if you will, but if this is a stunt, it’s convincing. Look how else Abby backed it up.

Her entire social media presence is gone. Only her impact on the game remains.

Forget me,” she says. “Forget my number. Forget my name. Forget I ever existed.”

Yeah, don’t see that happening anytime soon.

 

[FEATURED IMAGE: Dennis Grombkowski/Getty Images]