Abandon Hope All Ye Who Log-In Here: The Advertising Fall-Out in Second Life

We’ve talked on and off about Second Life here and there when interesting news pops up, but according to a story in the LA Times, this could very well be the last time we ever do. Apparently advertisers who flocked to the virtual community when it first started generating a buzz, are now fleeing just as quickly. The story takes its readers to a variety of different “islands” owned by these major corporations which they found to be completely empty of users and, in the case of Best Buy, were devoid of staff.