How Houseparty Brings the House Down With a Data-Driven Engagement Strategy

Opinion: Measure everything, but don’t pay attention to everything

Houseparty has proven itself to be a force to be reckoned with as it continues to redefine the social media landscape.

Despite Facebook’s and Snapchat’s 2.072 billion and 178 million users, respectively, the video group chat application is shaking up the industry with just 20 million users. These social media giants are now playing catch up to Houseparty as they fall behind in what truly matters, engagement.

Houseparty’s time spent in app is 51 minutes, Facebook 50 minutes (Messenger and Instagram included), Snapchat 30 minutes.

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