A Whopper of an Editor's Note on a Positive Story

NJ‘s story on the ins and outs of CBS’ “The Early Show” isn’t so alarming as you move through it. The author spells out the new approach to the consistently third tier morning show — fewer celebs, more politicians, more of a serious “60 Minutes” type mentality because the strong female demographic can handle serious topics after 8 a.m. There’s talk that avoiding the Casey Anthony murder trial could spell disaster in the ratings — what does it matter when they’re still in third place? Main point: They’re “breaking the chains” says interim executive producer Batt Humphries, who is quoted extensively throughout the story.