The communications person managing the Red Cross Twitter account got his personal account mixed up with the public account.
Last night @Redcross was showing the following Tweet:
Oops! Well, everyone’s gotten their accounts crossed at some point or another, and it’s the response afterward that determines how the backlash will play out.
The Red Cross had the right idea; according to the company’s blog, they deleted the tweet and then posted a funny apology. “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”
And then what happened?
People started donating money to the Red Cross.
Even Dogfish Head Brewery got in on it with the following tweet:
What could have been a PR disaster was handled with humor and aplomb, and the #Gettngslizzrd hashtag isn’t quite a trending topic yet, but it does seem to have encouraged people to donate.
What’s next, a “Give a pint, get a pint” campaign?