A Third of Publishers Don't Comply With FTC Rules for Native Ads, According to MediaRadar

Each year, more outlets follow the regulations

As native ads and sponsored content become more prevalent, the FTC has increased the number of regulations to help publishers and influencers navigate what’s fair to their audiences.

According to a new study from MediaRadar, 37 percent of publishers are “not native compliant.” While the study does say that more and more publishers every year are becoming more native compliant, more than a third of them have still yet to modify their practices.

MediaRadar came to these conclusions after researching almost 13,000 brands across print, linear TV, social media, newsletters and other online properties.

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