A Thin Line Between Marketing And Journalism
The Innovation International Media Consulting group, like other media consultancies, used to have a place in the media field. It was not unusual for papers or magazines to bring in outside agents to help identify issues and drive content, with an emphasis on marketing strategies and advertising. And it’s also not unheard of in publishing to have consultants push editorial in a certain direction to maximize readership. None of this is new business.
What is new, however, is when consulting companies like Innovation
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