A Tale of Two YouTubes
Between the YouTube Music Awards, the independent programming, the user generated content and viral videos, YouTube may find it difficult to have its cake and eat it too.
YouTube recently announced the first annual YouTube Music Awards, as part of a play to further expand its influence as a member of the mainstream media. The site has been very instrumental in both breaking new stars like Macklemore and making available the existing work of established artists through Vevo partnerships.
The list of nominees largely focuses on larger artists such as Eminem, Miley Cyrus and Lady Gaga, which leads me to wonder how this awards show is different from others.
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