A Road Map for Pitching Travel Media
Real people and offbeat experiences, not perfect places, are the most coveted types of travel stories, according to a panel of travel media editors at a Publicity Club of New York event on Tuesday. In a notable departure from many other media beats, there was hardly any mention of celebrity-driven content.
Sara Clemence, travel editor of Wall Street Journal’s Off Duty weekend lifestyle section, said, “The same place is not always the same story, and our articles have a twist.
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