A Push to Join the App Store Lingers Behind Apple Design Awards

While most awards are given out in celebration of a person or firm’s work, thereby boosting their profile (and more subtly, often to increase the awards-givers notoriety as well), Apple has taken something of a new route by using it to help push developers into joining their still-relatively new sales outlet. For the company’s upcoming Apple Design Awards, a rule was put in place saying that, for Mac OS X (the operating system software used by Apple on desktops and laptops), only applications that are available in the company’s Mac App Store will be considered for an award.