A PR Conundrum of Intergalactic Proportions

PR professionals expect things to go wrong. In many respects, it’s what we do. PR people are typically creative types, and nothing requires more resourcefulness and imagination than an unexpected situation that suddenly propels a brand, a person or a product into a negative and public spotlight. Sometimes PR experts work on a local level, a national level or even an international level. But what happens when things go awry on an intergalactic level?

America, and the entire planet earth, is experiencing a PR problem on the moon, which can be argued was the first planetary billboard space ever used by mankind.

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