A New Way to Optimize Marketing Campaigns on Facebook

There's been lots of contention around Facebook advertising recently, so Facebook decided to give its marketing platform an overhaul. But will it make a difference?

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Facebook’s ad business is certainly contentious. With increasing worries about ad penetration and wasted money, Facebook needs to work hard to convince businesses it’s worthy of their money. To answer this challenge, Facebook recently announced that it was overhauling the way business users can structure their marketing campaigns.

Previously, Facebook only offered two tiers of advertising: Campaigns and ads. Campaigns were used to serve broad aims — like driving web traffic — and ads were more targeted to specific demographics.

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