A New Way To Match Pitches To Journalists
Today PR Matchpoint, a web service that helps PR people match their press release, pitch, or list of keywords with only journalists and bloggers likely to care came out of beta today.
The service is a joint effort between Jon Victor’s eNR Services and Peter Himler, The Flack blogger, and head of Flatiron Communications.
eNR is the PR solutions company that until Matchpoint, offered five products to help you deal with things like media monitoring, editorial calendars, and hyperlocal publicity.
It’s essentially a service that for $65 a month, aspires to save PR people a ton of time combining the two arduous tasks of pulling a list and analyzing the corresponding bylines of the names on that list.
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