A Match Made In Scandinavia: H&M + Marimekko

As we are, right this moment, practicing our hyperventilating-while-shopping in anticipation of an H&M opening just two blocks (two blocks!) from our house, we didn’t think we could take any more excitement surrounding our favorite runway knockoff emporium.

So imagine our swooning when we heard this: According to our pals at Apartment Therapy, Finnish textile designers Marimekko have partnered with the Swedish manufacturer of disposable-yet-stylish clothing! Over 50 pieces will debut this spring, with patterns pulled from Marimekko collections of the 50s, 60s and 70s.

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