"A Lot Less French Than You'd Think!"

This is one of those very broad, general entries, but really interesting none the less. It’s an article from the Canadian magazine, Macleans, about the branding of nations, primarily Canada (of course). It’s interesting because even though it’s supposed that 98.9% of the readers of Unbeige probably haven’t recently been given the gig to re-brand a country, or even to do those semi-surreal ads where they advertise on the sides of buses or on TV (“Have you seen Norway lately?”), it does hold some relevance to those who do design work for any kind of company, from the biggest to the shop around the corner (the