A Little Goes a Long Way for Big Pharma

Raise a pharmaceutical company’s reputation in the public by just a small margin and it can have huge results, according to a new study released by APCO Worldwide.

APCO found that if a company’s corporate reputation is raised by just one point, an additional 28,000 patients ask their doctors about a company’s medicine; sales for the average pharmaceutical company increase by 3.33 percent; and 83,000 more community activists actively and vocally advocate on behalf of the industry, among other positive results.

The study was based on more than 3,000 respondents such as health care providers, policy-makers, and healthcare opinion leaders.

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