A Little Gobbledy-Gook For This Week of Gobble Gobble

For more than a decade, the annual calendar by the Serbian publishing company Publikum has become somewhat of a global icon for how design can truly do good. George Mill and Nada Ray launched the project in the hopes of bringing support, creativity and attention to the country’s war-torn arts community. Since 1993, they’ve recruited plenty of Serbian designers, karlssonwilker, Christo, David Byrne, Barbara Kruger, Mirko Ilic, and now Paula Scher.

For the 2007 calendar, Scher transformed the Cyrillic alphabet into a glorious and utterly meaningless cacophony of shapes, hence the name Gobbledy-Gook:

We took this rare opportunity of accidental illiteracy to explore a foreign typeface and language (Serbian) formalistically and compare and contrast it to the one we understand (English).