A Klout Score Of 75 Or More Will Give You A Tweet Half-Life 70 Times Longer Than Others [STATS]
If you’ve hit Twitter superstardom, you will likely have a high Klout score. And if it’s high enough, your tweets might even be seeing a 70 times longer lifespan compared to those poor plebs with lower scores.
The Klout team examined about a week’s worth of retweets in order to determine how long they lasted on Twitter. This amounted to hundreds of millions of retweeted pieces of data that they grouped together by author and calculated the related Klout scores and retweet success for.
Specifically, they measured the half-life of a retweet coming from those with Klout scores over 75, between 30 and 70, and those below 30.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in