A Horse is a Horse, of Course, But Does Print Matter if it's Not Online?

Another example of why print is a dying animal (no pun intended). Remember a few weeks ago when Big Brown, the prohibitive favorite to win the first Triple Crown in thirty years, didn’t. Not only that, he “didn’t” win in such spectacular fashion (the jockey pulled him up and he crossed the line dead last) that most of the coverage focused on his loss and not the winning horse who’d lead wire to wire (no easy feat, mind you).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in