A Few Details About the Upcoming Twitter Analytics

News broke yesterday at TechCrunch Disrupt that Twitter Web Analytics are on the way. Currently in beta format, we have a few details about the kind of information that will be available once it goes public, including: monthly, daily, and weekly click numbers generated by tweets sent from a site’s “Tweet” button; and top links for the day, week, or month.

Measurement is a big PR focus right now, so this service couldn’t come soon enough.

With this information, publicists will be able to pinpoint what’s really getting passed around — either a client’s content or a story placement where the client is mentioned — which can not only show PR’s value on social media, but help steer a campaign in the direction of interest toconsumers.

Besides