A Cute Dog Video Is Interrupted By Hackers in Jack in the Box's Super Bowl Teaser

Regional buy gets big Facebook push

If you scroll too quickly on Facebook, you may miss this year’s Super Bowl campaign from longtime advertiser Jack in the Box. Well, kind of.

The fast-food chain and creative agency David&Goliath is again running a regional Super Bowl ad in 47 markets during the third quarter of the game, to launch its new hamburger with bacon butter, aptly called the Triple Bacon Buttery Jack. Leading up to the game, the brand debuted a teaser video on Facebook today that makes creative use of the flood of videos posted to the social site that automatically play as you scroll through the newsfeed.

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