A Child's Epic Rant in Ikea Ad Aims to Teach Timely Lesson

Ikea‘s latest Australian ad takes the focus off of home furnishings themselves, and places it instead on why we bother furnishing our homes in the first place — so that we can live in them, something the young, modern family seems to have less and less time to do.

The spot aims to send an important, timely message: “It’s time to make time for living”…otherwise, as demonstrated in the ad (below), a pesky neighbor kid may break into your abandoned home and wander around while giving an indignant rant about the state of today’s over-booked, under-connected family.

“No

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