Interactive entertainment provider Nexon has invested $5M in A Bit Lucky, a social game developer. The two companies will work together to create high quality free-to-play social games. More after the jump.
South Korea-based Nexon’s North American publishing arm Nexon America was founded in 2005 in Los Angeles to create next generation online entertainment for the North American audience. With world famous franchise MapleStory and other hit titles under their belt, Nexon’s choice to move into social gaming could be best facilitated through investment or acquisition in the hyper-active space. Nexon’s investment is similar to BetFair’s investment in Kabam or DeNA’s acquisition of ngmoco: to be paramount in the global emerging games market.
“A Bit Lucky is an exceptionally talented team making this a great investment,” said Daniel Kim, Nexon America’s CEO. “We’ve known Frederic for many years, and the whole team is very talented and understands the dynamics of the market very well. We consider ourselves very fortunate to be part of the trail that A Bit Lucky is blazing in the social media game space.”
A Bit Lucky has one notable game on Facebook entitled Lucky Train that is currently hovering at around 1 MMAUs and 155K DAUs. Lucky Train was launched in late July of last year with the notion of innovating within a saturated market that’s seemingly dominated by Zynga. Frederic Descamp’s bet on retaining users through the delivery of diversified experiences is holding up as mid-tier players continue to maintain their ground while many of the top social game developers are seeing high churn rates. Lucky Train has also over half a million monthly active users over the course of its lifespan but continues to maintain good engagement, especially through the resource trading mechanism via receiving and sending trains between friends.
“We are very excited to get Nexon’s support to create the new generation of high quality, ubiquitous social games,” said Frederic Descamps, CEO of A Bit Lucky. “Nexon invented Free-To-Play and virtual goods in gaming and we are looking forward to benefiting from their expertise.”
In the past A Bit Lucky has raised funding from investors like Accel Partners’ Seed Fund, Rembrandt Venture Partners, Blumberg Capital and several other angels. Congratulations to A Bit Lucky’s team for their stride.