A Better World for Kids Launches New Crowdfunding Campaign on Indiegogo

Since the launch of its crowdfunding campaign on Kickstarter, big changes have taken place for the folks at A Better World for Kids. The upcoming social game allows children to create a virtual avatar and home for themselves in a friendly environment, and the developer will partner with charities to donate some of its profits to organizations that help children. That being the case, the developer has decided to cancel its Kickstarter campaign and launch a new fundraising effort on Indiegogo, which it felt was a better fit for the theme of its project.

The switch has been a quick success, as the Indiegogo fundraising campaign has raised over $57,000 of its $200,000 goal in just over three days. In addition, the company has been selected to partner with Indiegogo’s #GivingTuesday program for “participating nonprofit & social-impact campaigns.”

In A Better World for Kids, children are encouraged to complete positive actions in the real world, which translate into virtual currency within the game. Parents can input tasks for their children to complete, like normal chores around the house, and can confirm when they’ve been completed within the game itself. Players will also be able to raise pets for their avatar, ranging from cats and dogs to unicorns and dinosaurs. In doing so, the game looks to embrace the imagination of its players, while also helping them thrive in their everyday lives.

In keeping with the spirit of giving, for every contribution made to A Better World for Kids, the company’s CEO and COO, Raymond and MarySue Hansell, will donate a 10 percent match of the amount pledged, up to $10,000, to two children’s charities: Convoy of Hope’s feedONE, and Operation Warm. These charitable donations will be made even if the game itself doesn’t reach its funding goal.

Finally, in response to consumer feedback, A Better World for Kids is now being designed as a tablet game first, instead of focusing on web development. The company is planning to release a web-based version of the game at a later date.

The new Indiegogo campaign for A Better World for Kids will end on January 4, 2015.