9rules Vs. Toyota (or "The Curse of the Logo Hybrid")

The big story over the past couple of days, besides the release of that new Sony Bravia spot that you’ve probably been sent no fewer than four million times by now, is the theivery by Toyota of the 9rules logo. For a conference in Georgetown, the car company needed a logo that said “green” and “fresh and new,” so they, of course, hired someone who could make such a thing. Or, rather, just jumping onto 9rules, tracing their logo, flipping it, and all is finished.