96 Percent Of Newspapers Still Read In Print
While the newspaper community is scrambling to figure out how to monitize their digital assets and bemoaning the price of print, the Neiman Journalism Lab has been working on a report that might surprise everyone in the industry: 96 percent of newspaper reading is still done in the print editions.
The NAA’s research shows a “daily” (Monday through Saturday) print audience of 116.8 million, and a Sunday print audience of 134.1 million…That translates to about 87.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in