Cisco recently released figures that show that roughly half (52%) of IT decision makers say their company has a policy prohibiting use of social media applications or collaboration tools. The report finds that while social media tools may be a rave among a section of Internet users, enterprises, particularly in India, have restrictive policies that prevent their employees from using these to their business advantage. In fact 96 percent of the country’s IT decision makers admitted to prohibiting the use of social media tools in the workplace.
In looking at 10 countries, studies found that policy makers said 52 percent of organizations prohibit the use of social media applications or similar collaboration tools at work. A majority of countries claimed that access was prohibited to social media sites because of security. Another reason often cited was lack of education with the tools.
The study was commissioned by Cisco Inc., and also found that globally, 50 percent of the end users ignore company policy and 27 percent admit to changing the settings on corporate devices to get access to prohibited applications, with many of them saying they need these technologies to do their jobs. There is also a a cultural element to this, especially in India, where most decisions are made hierarchically by people at the very top, and the users that want to use the services don’t get a say.
Finally, according to livemint:
the study surveyed 2,023 end users and 1,011 information technology decision makers. And though IT decision makers were not very high on social media tools, 77 percent of them said they expect investment in audio, video and Web-based collaboration tools to increase between now and October.