The Pew’s 85-page Internet report places Facebook on a pedestal, high above all other social networking platforms. Betanews describes the report best “smooches up to the social networking service in just about every conceivable way.” If you look over the Pew report, you can’t help but notice that Facebook has essentially changed how people spend their time online.
Pew surveyed 2,255 Americans 18 or older between October 20 and November 28, 2010. Of those surveyed about 1,787 were Internet users and 975 used social networking platforms.
A total of those surveyed, 79 percent of Americans have used the Internet. Fifty-nine percent of Internet users have used a social networking platform, such as Facebook, MySpace or Twitter. Not surprisingly, that is an up statistic from three years ago – a nice jump from 26 to 34 percent.
An interesting statistic is the overall age of users is 38 and half of those surveyed are 35 or older. The females slightly dominate the social networks at 56 to 44 percent males.
The key to the overall report is that 92 percent of the users are on Facebook. So, let’s leave Facebook on its pedestal and take a look at the other social networks.
LinkedIn has more users than Twitter, 18 percent and 13 percent, which I find surprising. However, Twitter users, like Facebook users, are more involved with their networking, tweeting. It’s really comparing apples to oranges because it appears to be two different types of users. Only 6 percent of LinkedIn users visit the social network daily, whereas Twitter users are routinely at the platform tweeting away.
LinkedIn users are the best educated — 37 percent have a bachelor’s degree and 38 percent a graduate degree, whereas 21 percent and 18 percent for Twitter and 20 percent and 15 percent for Facebook. So, I am definitely a LinkedIn users by far.
What about good old MySpace? It is seeing the end of the journey with 29 percent of those surveyed are users. Of those users, only 7 percent actually visit it every day. Pew reports “MySpace users are more likely to be open to opposing points of view.” Facebook users are friendlier and like to hang with like-minded folks. I know where to go for controversy.
All in all, Pew’s report is interesting, but the number of people surveyed doesn’t do the results justice. I much rather see survey results between 5,000 and 10,000 users.