Facebook Slashes Ad Size, To Squeeze More Of Them In
Facebook has cut the maximum size of ads by a third, effective February 29.
February 29 was mentioned again in a context that had to do with advertising and marketing on Facebook, and this time it involves the number of characters that can be included in the body of ads.
Facebook account managers are apparently telling page managers that at the end of month, the character limit for the body ads on the social network will drop to 90, from the current ceiling of 135.
The invitation-only Facebook Marketing Conference will take place in New York on that day, and we previously reported speculation that the social network will use that event to introduce timeline for pages.
Shorter ads would make it easier to fit more of them onto the screen, something that Facebook has already been testing.
Perhaps
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