86% of Mobile Internet Users are Surfing (and Tweeting!) While Watching TV [Stats]

Do you tweet while watching Glee? Did you pontificate in 140-characters during the State of the Union address? Apparently, nearly 90% of Americans who use mobile internet are using it while watching TV. So if you are multi-tasking writing a tweet, keeping up with a hashtag chat and watching the latest star get kicked off a reality show, just know that you’re not alone.

Twitter has been intrinsically tied to the entertainment industry ever since Ashton Kutcher challenged CNN to reach a 1 million follower count back in 2009.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in