843,432 or 869,819?
One of those numbers is the average daily circulation for the LAT over the past six months. E&P reports the lower number; the LAT press release uses the higher one, though as noted by L.A. Observed, LAT reporters used the lower number. We can only conclude that these 26,387 newspapers are caught in some sort of purgatorial netherland between circulation and non-circulation.
Anyway, LAT circulation is still in decline, but not as sharply as, say, that of the San Francisco Chronicle, which lost 16.5%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in