8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King)

Burger King’s marketers have been brilliant, and that includes what they’ve done on Facebook — who can forget the Whopper Sacrifice application, where you could de-friend people in exchange for a free burger. But this cleverness has not translated into any fans on Facebook. Despite being one of the top burger chains in the world, the company does not even appear to have a Facebook page. Meanwhile, its main rival, McDonald‘s, has the largest Facebook restaurant page, with 1.24

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