8 Lessons From Hyperlocal News On Facebook
Rockville Central offers eight lessons learned from turning a hyperlocal news site into a Facebook-only operation covering Maryland.
After the announcement in February that Rockville, Md.-based hyperlocal news site Rockville Centra would become a hyperlocal site without a site, moving all of its content to its Facebook page, founder and publisher Brad Rourke offers eight lessons he and his team have learned from the move.
Rockville Central originally made the move due to competition from Rockville Patch, the AOL-owned hyperlocal Patch site covering the city, and also to resolve what editor Cindy Cotte Griffiths called the confusion of having “two different conversations going on,” meaning the homepage and Facebook page.
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