8 Buzzy Video Marketing Stats From the NewFronts This Week

Budgets are increasing, Twitter programming expands

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention:

1. Video advertising spend explodes

According to the Interactive Advertising Bureau, the average annual ad spend around original digital video content—defined as being professionally produced for digital consumption—will be $4.4 million for 2017, nearly doubling from $2.4 million in 2015. To arrive at that finding, the IAB surveyed 358 marketing and media buying professionals—with about half working at agencies and half on the client side—who manage annual ad spends larger than $1 million.

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