Information overload can cause even the most tech-savvy tweeter to freeze up. With a never-ending stream of tweets scrolling across the screen, it can be difficult to zoom in on the conversations that matter and put blinders on to everything else.
Here are ten ways that you can use Twitter lists to cut through the noise and focus on what’s important.
1. Listen to your industry. There are hundreds of fantastic Twitter lists out there within your industry. Others have spent time curating them, so why not subscribe?
Visit the profile of any influencer in your industry – a journalist, a thought leader, a CEO, a prominent marketer – and see what lists they have created. Chances are, you’ll find a goldmine of lists that include other influential members of your industry.
Alternatively, you can create your own industry-specific list by adding influential users yourself.
2. Follow your local community. Why not tap into what the local are saying? You can create a Twitter list of local businesses, organizations, journalists, politicians and other figures to stay abreast of news from your community.
3. Tune in to your top customers. The best businesses on Twitter are the ones that truly care about their customers. But it can be difficult to make note of who is tweeting regularly to your account, especially if you are a small business without access to robust customer relations software.
This doesn’t have to stop you from rewarding your top customers on Twitter, however. You can put all of the customers who engage with your Twitter handle into a list, and send them thank yous, special Twitter offers and more.
4. Spy on the competition. If your competition tweets, they can provide you with a surprising amount of knowledge – from their social strategy to the behind-the-scenes staffing. You can add them to a Twitter list to keep up-to-date on their tweeting.
It’s a good idea to create private lists when spying on the competition, as you don’t necessarily want to alert them to the fact that you are listening to their Twitter conversations.
5. Value your partners. Put together a Twitter list of your partners, and send them regular goodwill tweets. If all of your partners are in a list, you are more likely to remember to keep in touch and nurture the relationship.
6. Network. Lists can be an effective way to network with specific groups. Attending a conference, trade show or other event can kindle some potentially valuable relationships – but without constant care, they may fizzle. If you add these connections to a Twitter list you can send them followup tweets after the event, and ensure that you stay in touch.
7. Keep your friends and family close. Not everything is about business. Sometimes you want to stay in touch more closely with your friends and family on Twitter, and a list can help you do this. A “friends and family” list is a great way to separate the business from the personal on Twitter.
(List image via Shutterstock)